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Search word : "Woongjin ThinkBig",   Search result : 51
[INFORMATION / BEST SELLERS]

4th Week, January 2024

Best Sellers   4th Week, January 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.02.19   With the start of a new year, the top best sellers for the fourth week of January 2024 gave us a glimpse into what Korean readers chose to start the year with. Most notable was the strong performance of business/management and self-help books, including last year’s favorite, Sayno Love. Also, the No. 3 book, Stock Investment: All About Day-Trading, is by Hong In-Ki, an MZ generation trader who started trading stocks in the second grade of middle school and made 1 billion won from 150,000 won. It contains the know-how of day trading stocks in a way that is easy to understand even for beginners. Coming in at No. 8, Hawaii’s Palace’s 100-Day Miracle is a so-called “challenge book” that helps readers set a mindset for wealth and success, following up with specific actions. The book includes encouraging comments from the writer an...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

Current status of each field in the Korean publishing market ① Literature publication

Current status of each field in the Korean publishing market ① Literature publication   2020.02.03     Interesting stories from the past will always attract people’s minds; literature was the beginning and the flower of publication in every country. The poems, novels, essays, and plays written in Korean by Korean authors that sublimate their identity, emotions, and critical minds are an irreplaceable pillar of Korean culture. In particular, while undergoing turbulent modern history including the Japanese colonization, the Korean War, military dictatorship, industrialization, democratization, globalization, and informatization, Koreans would reflect the wounds in gemlike poems, novels, and essays, and share them in the form of a book. While not neglecting the pains of the time and standing against unjust authority, literature also played a role as an encourager that gave courage and hope to readers. Korean publication is also a resemblance of literature;...
  • VOL.19 / 2020.02
[TREND / KNOWLEDGE]

South Korea's publishing market and distribution structure

South Korea's publishing market and distribution structure   2019.12.09   South Korea's publishing market can be divided into three categories: book publishing (paper media publishing), educational publishing (textbooks and educational material publishing) and internet/mobile digital publishing and production. When taken as a whole, publishing sales stood at 4.0078 trillion won in 2010 and rose 8.2 percent to 4.3388 trillion won in 2017, showing an average growth of 1.1 percent each year in between. A characteristic of South Korea's publishing market is that educational content accounts for a huge piece of it. From 2010 to 2017, educational publishing has seen an average 1.8 percent in growth while paper book sales have seen an average decline of 2.6 percent over the same period. Meanwhile, e-books have seen sharp growth, with sales jumping 17 percent on average each year from 2010 to 2017.   A characteristic of South Korea's publishing market is that educational co...
  • VOL.18 / 2019.12
[TREND / KNOWLEDGE]

South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
[TREND / KNOWLEDGE]

South Korea's Global Book Exports

South Korea's Global Book Exports Books exported to the U.K., the U.S. and other parts of Europe   2019.08.05   Several High quality South Korean books have recently been translated into a variety oflanguages and have been warmly received around the world. What is it then, about these South Korean books that enticed global readers? The answers are below as we take a look at recent South Korean book exports and the response regarding those books from publishing markets in the U.K., the U.S. and other parts of Europe.   Lee Ji-min's Marilyn and Me, a portrait of wounds and healing from the Korean War   Cover art for the U.K. version of Lee Ji-min's Marilyn and Me   The author of books like Modern Boy (Munhakdongne) and A Love Virus (Jamobook), Lee Ji-min saw her book Marilyn and Me (That Book) translated and published in the United Kingdom on July 11. The English version of the book was published by 4th Estate, a publisher there. T...
  • VOL.14 / 2019.08
[TREND / TOPIC]

Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong growth of th...
  • VOL.66 / 2024.01
[TREND / ONE-LINER QUOTES]

Radio DJ’s Pick

One-Liner Quotes   Radio DJ’s Pick   2023.08.07   Lee Hyun-Gyung is a newscaster at SBS, a radio PD and DJ, a sports-caster, and an MC on a TV program. She is also working as an essay writer, publishing three books such as Feeling Like Nothing (Needlebook), What Do You Think About at Dawn, When Everyone’s Asleep? (Bookisbab), and Little Happiness in My Life (Gipennamu).   The primary audience of the radio program “Lee Hyun-Gyung’s Musictopia,” in which I’m taking part as a DJ and producer, are those awake late at night. People who are emotionally hurt by others, fight with their husband or wife, have trouble communicating with their children, and feel bad for their parents for not making contact often, turn on the radio. Then, they share their stories about regretting the past, worrying about the present, and being anxious about the future, through text messages or the online bulletin board. As I am living a not-so-different lif...
  • VOL.61 / 2023.08
[TREND / EXPORT CASE]

Bringing Hwang Sun-Mi books to Türkçe Readers

Export Case   Bringing Hwang Sun-Mi books to Türkçe Readers   2023.07.03   In recent years the Korean wave has reached Türkiye through K-Pop, Korean meals, Korean movies and TV series, manga, and comics. As the Korean culture is very interesting to young people in Türkiye, we wanted to be a part of it by building a bridge by translating stories of talented Korean authors. As Genç Timaş, the teen imprint of Timaş Publishing House, we translate from many different languages, and it was the right time for Korean.To tell about the success of Hwang Sun-Mi titles in Türkiye, I should start with the day I read The Hen Who Dreamed She Could Fly (SAKYEJUL). This book has something magical. Its effect is so impressive that the whole week the hen makes you think about her. When I told the story in our editorial board meeting, everyone was impressed and excited about telling the story of the Hen to Türkçe readers. Hwang Sun-Mi finds a perfect way to tell the story ...
  • VOL.60 / 2023.07
[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的妈妈 (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children...
  • VOL.59 / 2023.06
[TREND / TOPIC]

A Retirement-encouraging Society in the Era of a 100-year Life Expectancy

Topic   A Retirement-encouraging Societyin the Era of a 100-year Life Expectancy   2022.04.04   While working at a large corporation, person ‘A’ started investing in real estate in 2014. Through ‘gap investment (a type of investment in Korea where the house owner leverages the money provided by lump-sum housing lease to purchase a house with a small amount of capital),’ ‘A’ started buying houses near the metropolitan area. After six years, by 2020, his asset amounted to 2.5 billion won. He could not imagine his wealth to grow to such an extent.Based on his experience, ‘A’ opened a podcast channel on real estate investment and saw a rapid increase in subscribers. After listening to ‘A’’s podcast, a publishing company representative contacted ‘A,’ asking if he would like to publish a book about his experiences. ‘A’ decides to write a book and concludes a contract with the publisher. The next day, ‘A’ handed his resignation letter to the ...
  • VOL.45 / 2022.04
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